After an eventful 2020, it was important to the accesso team to bring back our annual accesso Client Seminar for 2021, but the question was “How?” With a little help from our virtual event platform, Virbela, we were able to deliver a safe and engaging client seminar experience – and share (virtual) high fives with friends old and new. Read on to discover highlights from our 2021 event!
Preparing Cultural Attractions for the Digital Transformation: Interview with Brendan Ciecko (Cuseum)
We recently had the pleasure of interviewing Brendan Ciecko, Founder & CEO of Cuseum, about technology innovation within the arts and cultural sector, discussing the impact of COVID-19, how organizations have adapted and what opportunities remain. Read on to discover his insights and tips for cultural operators seeking to deliver memorable experiences while preparing for the digital transformation.
Generation Z (Gen Z) is taking the world by storm and the proof is in the numbers. This generation alone made up 20% of the U.S. population last year and the number of Gen Z online shoppers is expected to surpass 37 million by the end of 2021. The importance of this shift, especially for those in leisure and entertainment, can’t be overstated. Learn how to reach and engage this important demographic through a personalized guest experience that’s designed to meet their unique wants and needs.
With IAAPA Expo Europe just a few weeks away, we thought it was a great time to round up our top 5 pieces that can help theme park and attraction operators in Europe maximize their guest experience. From creating a positive first impression online to delivering a seamless guest journey throughout the duration of a guest’s visit, there’s something for everyone!
We were pleased to join our peers in the ski industry at this year’s Summer Meeting of the Midwest Ski Areas Association (MSAA) and present an in-depth view of three major trends impacting the future of the ski industry. In case you missed it, check out our highlights below and see how you can get ahead of the curve.
The people who make up our accesso team are talented professionals who bring unique experiences from all walks of life. In this feature for our “People of accesso” series, we’re proud to introduce our sales director for the Asia Pacific region, Jack Chan
So, you and your team have decided to implement a virtual queue management solution at your venue. Congratulations! Your team is laying the foundation for a redefined on-site experience for guests and a boost to your own bottom line. The primary benefits of virtual queuing are well-known, but how can you ensure you’re prepared to unlock the full benefits of virtual queuing, both for your guests and for your operations?
In the wake of the pandemic, much of our lives has turned to virtual environments from work meetings to class learning and even weddings and birthday parties. While it may seem daunting to participate in another virtual event, and we miss seeing everyone face-to-face, accesso feels it’s important to carry on the tradition of our annual client seminar, while allowing our clients to do so in a safe manner. If you’re considering attending this year’s event but have reservations about the virtual format, read on to discover the many benefits of attending a virtual seminar!
We recently surveyed our experts for their best advice on using a virtual queuing management solution to deliver a safe and enjoyable experience for guests. Check out their tips below to learn how you can maximize your virtual queuing success!
It’s no secret that the 2020 – 2021 season brought unique challenges to the ski industry, as social distancing forced us to dramatically change the way we welcome guests. Yet, through these challenges, we’ve also seen the industry take exciting steps to evolve their operations through new and innovative technologies. As we head into the 2021 National Ski Area Association (NSAA) National Convention, we’re excited to witness these types of forward-thinking improvements, and to hear the industry’s call to move quickly on embracing these technologies. As ski operators look to future-proof their operations for whatever may lie ahead, one thing remains clear: the best way to predict the future is to create it.
People of accesso®: Kimberly Koester – The Importance of Working Cohesively & Maintaining a Strong Culture
Our “People of accesso” series has allowed us the opportunity to highlight the talented and devoted individuals who make up our incredible team. In this feature, we talked with Kimberly Koester, our Vice President of Project Management & Documentation, about her journey within our organization and her secret to success.
Now more than ever, conversations about protecting the environment are taking center stage in many aspects of our everyday lives. This includes how consumers are choosing to spend their free time and money. Transitioning your venue’s operations over to more sustainable practices might seem like a daunting task, but one easy way to start is to reduce paper use at your venue. With Earth Day right around the corner, now is a great time to lean into using your technology to help your venue go paperless!
At accesso, we’re firm believers in leading by example, so we’ve taken matters into our own hands to lessen our carbon footprint, making it convenient to reduce, reuse and recycle within our facilities while meeting the individual needs and habits of our team.
At accesso, we support providing options for alternative payments not only because it helps make your goods and services available to a larger audience that may not have a credit or debit card handy; but also because it allows for contactless payment processing, increasing on-site efficiency and freeing up time for your staff to focus on delivering a best-in-class guest experience. Additionally, this helps remove many of the barriers that can lead to abandoned purchases, thus significantly improving your conversion rate and the customer’s overall experience.
There are many factors that go into choosing a new eCommerce system. Often, price tops the list. “Can I afford this?” Most decision-makers want a fast and easy answer to this question, but unfortunately, the true answer is much more complicated than a simple sticker price. When you look at the opportunity costs, the better question is, “Can I afford not to do this?”
Free Download: Staging Your Comeback: Reopening Live Entertainment Venues Safely & Successfully Post-COVID
As the coronavirus pandemic wages on, operators in the entertainment and leisure industries continue to navigate new challenges presented by COVID-19. The massive impact this time has had on the global economy is undeniable. And, given their historical nature and people-driven infrastructure, the live entertainment and performing arts sectors have felt this impact. Download our free e‑book to discover our step-by-step guide on how your reopening can serve guests safely and successfully in the age of COVID-19.
A ticketing platform can do so much more than simply sell a ticket! With the right tools in your box office ticketing software, it’s easy to increase revenue, streamline operations and reduce headaches. See how these six features can help you stress less and accomplish more in 2021.
Our“People of accesso” series has given us the opportunity to spotlight our diverse team of remarkable individuals. So far, we have looked at the journeys of our Director of European Ticketing Operations Robin Goodchild, Product Owner of Ticketing Research and Development Valerie Wierenga, Global Implementation Director Justine Dong, our Vice President of Sales Mechele Larmore and, most recently, heard from accesso LoQueue® legend Scott Kelley on the nonstop innovation he’s seen in more than two decades of serving the industry. This month, we sat down with Senior UX Designer, Antoun Aziz to learn about how he’s applied his passion for design to his work here at accesso.
On its surface, ski season participation growth is nothing but promising. Per the National Ski Areas Association (NSAA), a record-breaking 10.3 million participants in the U.S. alone hit the slopes for the 2018 – 19 season. And, even with a premature end to the 2019 – 20 season due to COVID-19, U.S. participation still topped numbers from two seasons prior.
We may have “rounded the corner” on a new year, but many things remain the same, including COVID-related restrictions and enforcements that affect the way we work. Bottom line: our temporary remote-work setups might be sticking around for a bit longer.
As we see industries gradually begin to reopen and redefine what the “New Normal” will look like, many organizations are using technology to meet the growing expectations of guests for a safe experience. Research done by Sedco has concluded that 84% of customers expect brands to find ways to maximize digital interaction to keep them safe. Whether it’s thinking outside of the box or returning to core principles of crowd management, there are many ways that your technology can help. Read on to discover 4 ways to use technology for social distancing.
Earlier this month, we introduced you to some of our pawsitively purrfect co-workers in Pets of accesso: Volume 1. Truth be told, we had so many submissions to this series that we needed to split it into two! Fur-tunately, this gave us time to brush up on our pet puns and compile this second post. We hope you enjoy getting to know some more of our beloved pets of accesso.
As the end of 2020 approaches, we thought it would be a great time to celebrate some of our most loyal co-workers, those very special individuals that help us bring our best selves to work every day as we weather working remotely during a pandemic together — our pets!
The season for giving back is especially meaningful this year, with COVID-19 taking a dramatic toll on people and organizations around the world. Whether your venue has been able to reopen or not, you can look to the tools in your ticketing system to help you recapture revenue and engage with your audience. Read on to discover 8 ticketing tools for giving back. No matter your industry, our feature-rich solutions are here to help support your venue’s efforts to boost fundraising initiatives this year!
Attractions from all industries are dealing with the challenges of social distancing and how to operate safely in a COVID environment. We had the privilege of sharing the IAAPA Education stage with Matt Blumhardt from Holiday World & Splashin’ Safari and Daine Appleberry of Audubon Nature Institute to discuss ways to enhance the guest experience, boost revenue, build brand loyalty and serve guests safely during this challenging time. Below are our top 5 takeaways and recommendations from the session.
Ski season is just around the corner, and it’s exciting to see so many ski areas announcing their plans for re-opening. Is your technology ready to support a great guest experience? Protect your guests and staff with these 5 pieces of technology that can help you solve the social distancing challenges of today while building the foundation for a better guest experience tomorrow.
In this feature, we were thrilled to interview an accesso LoQueue® legend, Scott Kelley. Kelley holds the unique distinction of being the 2nd employee hired in America for our accesso LoQueue team. As a Product Support Manager, he has stepped foot in every park that has implemented our accesso in-park solutions like ticketing and virtual queuing over the last two decades. He and his team visit each park to run cables, set-up the onsite equipment, and troubleshoot concerns once implementation is complete. Kelley has also played an integral role in the innovation and growth of our virtual queuing solutions.
It’s been quite the year for the live entertainment industry, but if there’s one thing the coronavirus can’t cancel, it’s the holidays! At accesso, our teams are gearing up to help support venues as they launch their holiday-themed events, and it’s been nothing short of inspiring to see the creative approaches our clients are taking. We’ve seen a large increase in drive-through or pop-up walk-through events featuring movies, concerts, circuses, holiday light displays and more. Make your event a success in the era of “6 feet apart” with our top 6 ticketing tips for holiday events.
With the escalation and continued risks of COVID-19, the traditional process of visiting museums and cultural attractions has transformed in many ways. As visitor-facing sites are beginning to reopen, many are finding that they have to rethink the visitor journey end-to-end in order to facilitate a seamless, contactless experience.
Finding ways to safely serve your guests while 6‑feet-apart is no small task! Luckily, with a proactive approach and the right insight, you can re-imagine your guest journey to solve the social distancing challenges of today while building a stronger foundation for tomorrow. Download our free e‑book to access our step-by-step guide on serving guests safely and successfully in the age of COVID-19. You’ll learn how guest expectations have changed during the pandemic and what you can do to build loyalty, drive revenue and deliver an exceptional guest experience.
There’s no doubt that the COVID-19 pandemic has forced venue operators to have some difficult conversations over the past few months — how do we reopen safely? How do we staff appropriately? How do we make up for lost revenue? While the answers often vary by industry, there’s one constant we’ve seen across all venues: the dominance of the onsite ticket counter may soon be ending. In order to protect staff and guests, venues are embracing online ticketing as their dominant sales channel. This may seem like a daunting process, but it doesn’t have to be! By following these best practices, you can prime your eCommerce store for success, safely serve your guests, unlock new opportunities for maximizing revenue and transform the guest experience.
The impacts of the COVID-19 pandemic have been intense and far-reaching. From the devastating loss of life to the economic impact of industries being brought to a grinding halt, the vast majority of people across the world have been impacted by this crisis in one way or another. As we begin to emerge from several months of quarantine, it’s encouraging to see venue operators take careful steps to reopening safely. We are all entering an age that redefines the norms to which all of us had become accustomed – a time that will most surely be defined as a “new normal,” if not a “new abnormal.” Guest expectations will most certainly change, and operators will be faced with the challenge (and opportunity) to meet and exceed those re-shaped expectations. Read on to discover 4 trends that we predict will emerge from the age of social distancing, and what they mean for your venue.
Summer 2020 can be your best camp season ever with a little help from technology, which has evolved to cover the multistep process of camp enrollment – finally making registration and execution simple and stress-free for both program providers and participants. A cloud-based solution like the new Camps Module, a feature of the award-winning accesso Passport® online ticketing system, may be exactly what you need.
In 2019 we launched our “People of accesso” series to feature some of the extraordinary individuals who are essential to our team. We shined a spotlight on our Director of European Ticketing Operations Robin Goodchild, Product Owner of Ticketing Research and Development Valerie Wierenga and most recently Global Implementation Director Justine Dong. In this month’s feature, we are excited to introduce you to our Vice President of Sales, Mechele Larmore.
You’ve put blood, sweat and tears into planning the launch of your first mobile app. It’s going to be a feature-rich, (mostly) bug-free application that you believe customers will love and adds value to your business. You have a robust go to market strategy including thousands of planned dollars towards marketing the app as soon as it’s released on the Apple & Google Play stores. But how do you know it’s successful, post-launch? How can you prove that it enhances the customer experience and simultaneously drives toward your company’s goals? If you can continually prove your app’s value to internal decision-makers via cold, hard KPIs and metrics.
Nothing beats being able to shop from the comfort of your own home! But with the holiday season in full swing, keeping your information secure may be harder than you think. The increased number of transactions during this time could leave you as a prime target for a malicious hacker. Have no fear, we are here to help! Read on to discover 6 security tips for holiday shopping.
From exciting trade show exhibits to enlightening educational sessions, the annual IAAPA Expo is packed full of opportunities to learn from the brightest minds in the attractions industry. Each year, we leave with several key takeaways on where the industry is headed and what attractions operators can do to position themselves for success, and this year was no exception! Read on to explore our three biggest takeaways from IAAPA Expo 2019 and see how you can implement them to create positive guest experiences and drive increased revenue.
The season for giving is here! With Thanksgiving soon approaching and end-of-the-year donation campaigns on the horizon, how can you be sure your organization is maximizing your potential to do good? Read on to discover tips for optimizing successful, efficient donation campaigns.
People of accesso: Justine Dong – On Growing Up in the Tech Industry, International Presence, and the Love of Travel
Meet accesso Global Implementation Director Justine Dong, whose passion, professionalism and appetite for adventure have made her an invaluable part of our team. We recently sat down with Justine to learn more about her time in the industry, what changes she’s seen over the years, and the importance of experiencing other cultures.
Enhancing the guest experience is critical to the success of your attraction. Understanding where your organization shines and eliminating points of friction can help you curate better experiences that result in higher spending, positive word of mouth and increased guest loyalty. One area that is especially prone to friction is the Food & Beverage sphere: As guests try to experience everything you have to offer, waiting in line for food can cause undue frustration. Guest expectations are rising, and with 41% of Quick-Service Restaurant operators planning on devoting more resources to technology to improve the guest experience in the next year, expectations will only continue to grow. These changes can sound daunting, but they don’t have to be! By embracing innovative technology that empowers guests and staff alike, your organization can be well-equipped to exceed guest expectations. Read on to discover what your organization needs to know about F&B technology.
In the theme park and attractions industry, there are few things as important as the happiness of our guests. The question we should always be asking ourselves is “how can we ensure a positive guest experience that results in repeat visitation?” Based on this year’s IAAPA Expo Europe conversations, this is a question that many of you are asking. From the educational sessions to our discussions at the booth, there was a heightened focus on understanding and transforming the guest experience. Read on to discover our most valuable insights from the show and see how you can apply them to help you exceed guest expectations at your park.
Now that we have settled back in from a fun-filled week of learning and networking at our 2019 accesso Client Seminar in beautiful downtown Denver, we’re excited to share the highlights with you! From the feedback we have already received, this was one for the record books! This year’s Client Seminar housed over 250 attendees from 95 client sites for in-depth software training, collaborative roundtable discussions, festive fall evening events and an exciting new “Answers Portal” unveiling!
Based on my conversations at this year’s NSAA Conference, the need to attract and retain quality workers is still top of mind for ski area operators, and with the industry predicted to grow in the next five years, this need will become even more pressing. Is your resort ready to handle this additional demand? Read on to discover best practices for staffing your ski resort, from recruitment to retention and beyond.
Today’s consumers have a wide variety of entertainment options and outlets vying for their attention. For theatres and performing arts centers with limited budgets and staff time, it can be challenging to develop marketing campaigns that engage patrons enough to close the sale. Luckily, there are ways to optimize your marketing communications and ticketing operations in order to drive sales and pack the house! Read on to discover five cost-effective and easy ideas for marketing to single ticket buyers.
The idea of leveraging data to tailor customer experiences is not a new one, but in the wake of recent high-profile data usage scandals, it is certainly understandable that both consumers and businesses are wary of the practice. However, though four out of five consumers are concerned about data privacy, recent studies have found that the majority of consumers are willing to share personal data in order to be provided with marketing communications more uniquely suited to them. In fact, 72% of consumers will only engage with personalized marketing messages!
I hear it all the time in my travels visiting large and small venues across North America: from sports arenas to non-profit theatres, venues just do not have enough time and labor resources to provide the customer service they wish they could. Budgets are tight and labor costs continue to rise, resulting in leaner box office operations and often, stressed out staff. The solution in the past has been to either reduce box office hours or cut back on staff, but there’s a third option: to extend your ticketing operations with a white label call center. Read on to discover three ways that partnering with a white label call center can benefit your venue.
A client seminar is a great opportunity to learn from industry experts. Attendees have the chance to participate in sessions that focus on specific educational topics, ask questions and share ideas with other attendees. Most client seminars act as an intensive training camp that usually take place over the course of several days. From interactive time with a new product to open discussions, multiple speakers and teachers take the time to share their perspectives and helpful hints related to the topics at hand. Attending a client seminar provides many benefits, including improving communication skills, gaining expert knowledge, and renewing motivation and confidence.
Scarcity is a powerful driver in purchasing behavior. Consumers tend to place additional value on items they believe are in limited supply or difficult to acquire, making them more inclined to purchase. If you’re not leveraging the principle of scarcity to sell tickets and promote events at your venue, you are missing out on a great opportunity! (See what we did there?). Read on to discover new ideas for using scarcity in your marketing promotions so you can sell more tickets, increase revenue and reach new audiences.
One of the biggest opportunities for revenue growth in institutions of all sizes is third party ticket sales, but this can be easily offset by the labor burden of reconciling vouchers. Luckily, there’s a fix for the old-school voucher process with Ingresso, our real-time distribution platform that utilizes a single digital connection to allow venues to sell live inventory directly from their museum admissions software. With a digital reinvention of your third-party live ticket sales, you might wonder what you’ll do with your new-found time when your institution stops selling ticket vouchers. Below are some ideas.
From international conglomerates to single-location attractions, ski resorts to live entertainment venues, popular historical sites and more, every business relies on a chain of suppliers to keep day-to-day operations running smoothly. And, regardless of market segment, scope of operations or number of employees, every business can benefit from taking a closer look at how to make the most of each link in their chain.
Our 2019 accesso Client Seminar is an opportunity to receive hands-on software training, meet new people and explore the exciting city of Denver. Learn more about the tracks we’re offering this year and explore what’s new in our blog!
Let’s start with two simple questions. Are members important to your institution? Is time important to our members? If we can answer affirmatively to both, then why do we often unintentionally create hurdles to their experience interacting with our institutions? Whether due to lack of time or resources, we often miss opportunities to increase, serve and retain our members better. But it doesn’t have to be that way! Ryan Burtram shares five insights into how you can better attract, retain, and engage members.
Last week, the accesso team traveled to sunny San Diego for the 2019 National Ski Areas Association Tradeshow and Conference to meet with some of the greatest minds in the industry. We left the event feeling inspired and excited about the future of the ski industry! Read on to hear why.
It’s the end of snow season and season pass sales are well underway. Are you focused on the right areas to ensure a strong sale? Read on to discover our top seven tips for increasing ski season pass sales.
A ticket is one of a venue’s most prized possessions. Every single ticket represents an opportunity to provide a memorable experience to a consumer, and every ticket sale gets you one step further to a sold-out show. Working with distributors and promoters can be an amazing way to push that last bit of ticket inventory over the threshold and reach new audiences, but if you’re using ticket vouchers or bulk tickets, have you considered all of the risks? Read on to discover seven reasons why you should stop selling ticket vouchers, and how you can do so without disrupting your valuable partnerships.
It’s that time again! Season renewal time can be both exhilarating and stressful for a venue. There are so many exciting possibilities of getting patrons officially signed on for another wonderful year of programming, yet so many pieces and parts to juggle – from decisions on pricing structures to season mailers, advertising and more. Are you focusing on the right areas to ensure a smooth transition for your loyal customers and new subscribers? Read on to discover our top seven tips for a successful renewal season!
Ticket spoofing is a major problem facing the ticketing industry. Every day, our accesso ShoWare ticketing call center receives at least one phone call from an upset patron who has fallen victim to one of these schemes, convinced that an unscrupulous vendor was actually the primary ticketing source for an event. These stories can be heartbreaking, and unfortunately, there is very little that can be done once the tickets have been purchased. Once the patron realizes they purchased from a broker, it can be challenging to help them understand it was actually their error. Read on to discover the latest tactics used by these vendors and our best advice for tackling this issue.
In October, we kicked off the “People of accesso” blog series with the goal of highlighting some of the incredible and passionate professionals that make up the accesso team. Beginning with CEO Paul Noland and on to EMEA Director of Ticketing Operations Robin Goodchild, we’ve returned to the states to share some insight from one of the leaders of our office in Lake Mary, Florida – accesso Product Owner of Ticketing Research and Development Valerie Wierenga – to take a closer look at the accesso company culture, the importance of investing in others and what it’s like to be a woman in technology.
As a member of the QA team at accesso, I spend most of my time testing enhancements and fixes that are requested or suggested by our clients for our accesso Siriusware POS software. It‘s rewarding to help our clients with these specific requests, and often, the resulting improvement is something that all clients can utilize. Here’s a glimpse into client-driven development and three recent features that have come about as a result of requests from our customers.
In the fast-paced entertainment and leisure industries, change is the ultimate constant. In order to stay on top of these changes and remain competitive in the marketplace, business leaders are embracing continuous learning programs as a way to nurture their most valuable assets – their people. Read on to discover what is driving the need for continuous learning and to explore options that make sense for your organization, whether you are a theme park, museum or ski area!
At accesso, many of our team members come from backgrounds working within the industries we serve. We pride ourselves on being experienced operators who run a technology company serving the attractions space, versus a technology company that happens to serve the market.
accesso EMEA Director of Ticketing Operations Robin Goodchild is a shining example of this, having spent 16 years in amusement and attractions management before joining the accesso family. His passion for people first attracted him to the industry in 2000 and has served as the driving force of his career ever since. So, we sat down with Robin to learn more about his time in the industry, his change of course to the supplier side and what he sees as the greatest priorities for our European clients.
Every business wants to create an amazing app experience, something that increases conversions and has lovable and useful features all wrapped up in an engaging user interface. Implementing effective marketing copy within your app is equally important, yet is often understated. It’s easy to think that engaging website copy will translate into similarly engaging app copy, but that isn’t necessarily the case. We’ve come up with these 5 tips to remove that learning curve and give your in-app marketing a boost to grow user satisfaction, increase app store ratings and drive conversions for your brand.
It’s the stereotypical tribulation of visiting a theme park: standing in line for seemingly hours on end, sweating in the hot summer heat, packed into stalls like cattle with hordes of impatient and screaming children. Oh, if only one could avoid all that! As many operators know, that’s quite possible.