Turning a guest’s initial visit to your eCommerce site into a sale is the goal of every business but as we all know, interruptions often get in the way. Many visitors are simply browsing, with no intent to purchase. Others may be in the process of researching and comparing options; still more may simply just get distracted. Recent research suggests that there are over 1.6 billion websites in the world, so how do you ensure that yours is primed for success? As a follow-up to our blog on maximizing eCommerce sales, we’ve got three more eCommerce site feature tips that can help you close the sale!
Historically, museums and cultural institutions have relied heavily on large annual gifts from generous philanthropists to ensure upkeep and operation. However, while aging baby boomers currently play a high-profile role in charitable giving, they will soon make way for the next generation of donors. Gen X and millennial philanthropists are likely to change the landscape for donations, and operators in the cultural market must adapt to meet future fundraising goals.