Last week, our team attended the highly anticipated Midwest Ski Areas Association (MSAA) 2022 Summer Meeting & Trade Show. Check out a recap of our educational session, “More with Less: Transformative Tech to Empower Small Staff”!
While snow sport visitation continues to grow, the demographic makeup of ski resort visitors is shifting. As older fans and aficionados retire from snow sports, operators across the industry are looking to capture the next generation of snow enthusiasts – Gen Z. Gen Z is already changing the future of commerce, but what are the wants and needs driving that change and how does that apply to your ski area?
The beginning of 2022 marks two years since COVID-19 took hold globally. Our world looks very different, especially for those in the leisure & entertainment industry, but many of our challenges remain the same. With a new variant rippling across the globe and coronavirus cases on the rise, operators are once again in the position to proactively assess their security measures and ensure a heightened level of safety for staff and visitors alike – all without sacrificing the experience of their patrons and guests.
We recently had the pleasure of connecting with many ski area operators at the Summer Meeting of the Midwest Ski Areas Association, where we discussed how to leverage the power of technology to reach the next generation of skiers, Generation Z.
When you think about your ski area’s top goals for the 2021-2022 season, driving revenue, achieving high visitation, and selling more season passes may likely top the list. However, at the end of the day, the most important measure of your operation’s success is the happiness of your guests. While the industry has been remarkably resilient in the wave of COVID-19, there’s one persistent challenge that looms: the staffing crisis. Read on to discover how your ski area can address these challenges with the help of technology.
Guest expectations are on the rise, and after months looking forward to returning to their favorite destinations, your guests will surely want to make the most of every moment. With 50% of US guests and 70% of UK guests agreeing that “long queues are the worst thing about theme parks,” it’s abundantly clear that attractions guests are eager to escape from physical queues. Luckily, virtual queuing has the power to free guests from physical lines, allowing them to enjoy even more of what your venue has to offer. Learn about the benefits of virtual queuing and see how it works in this video by EMEA Sales Director Jeremy Gray.
We were pleased to join our peers in the ski industry at this year’s Summer Meeting of the Midwest Ski Areas Association (MSAA) and present an in-depth view of three major trends impacting the future of the ski industry. In case you missed it, check out our highlights below and see how you can get ahead of the curve.
So, you and your team have decided to implement a virtual queue management solution at your venue. Congratulations! Your team is laying the foundation for a redefined on-site experience for guests and a boost to your own bottom line. The primary benefits of virtual queuing are well-known, but how can you ensure you’re prepared to unlock the full benefits of virtual queuing, both for your guests and for your operations?
We recently surveyed our experts for their best advice on using a virtual queuing management solution to deliver a safe and enjoyable experience for guests. Check out their tips below to learn how you can maximize your virtual queuing success!
Now more than ever, conversations about protecting the environment are taking center stage in many aspects of our everyday lives. This includes how consumers are choosing to spend their free time and money. Transitioning your venue’s operations over to more sustainable practices might seem like a daunting task, but one easy way to start is to reduce paper use at your venue. With Earth Day right around the corner, now is a great time to lean into using your technology to help your venue go paperless!
As we see industries gradually begin to reopen and redefine what the “New Normal” will look like, many organizations are using technology to meet the growing expectations of guests for a safe experience. Research done by Sedco has concluded that 84% of customers expect brands to find ways to maximize digital interaction to keep them safe. Whether it’s thinking outside of the box or returning to core principles of crowd management, there are many ways that your technology can help. Read on to discover 4 ways to use technology for social distancing.
Ski season is just around the corner, and it’s exciting to see so many ski areas announcing their plans for re-opening. Is your technology ready to support a great guest experience? Protect your guests and staff with these 5 pieces of technology that can help you solve the social distancing challenges of today while building the foundation for a better guest experience tomorrow.
As ski season quickly approaches, figuring out how to safely welcome your skiers back in the COVID era can be a daunting task. At accesso, we’ve been working tirelessly to help our ski clients plan for a safe and successful reopening. We recently partnered with Integrated Insight, an analytics consulting firm, to analyze how virtual queues, timed ticketing and social distancing will affect your guests and ski area. Watch as accesso Solutions Architect Kevin Brice and Integrated Insight VP of Industrial Engineering Ben Dubiel take us through their 3 simulations for COVID crowd management for your ski resort and read on for your guide to avoiding an unexpected avalanche of traffic on opening day!
Preparing to reopen your resort in the midst of the COVID-19 pandemic is no small task. At accesso, we’ve been working diligently to help our ski clients around the world plan for a safe, efficient and successful reopening. Watch as accesso Sales Director Phil Schwartz takes us through the top three things that ski areas should be thinking about leading into this year’s ski season, and read on for your guide to “snow worries” on opening day!
Your guests don’t enjoy waiting, so accelerate their experience with technology designed with your ski venue in mind! The accesso Siriusware rentals module offers a variety of helpful and easy-to-use features to make the rentals process speedy and seamless for your guests, so they can get out on the mountain and enjoy the day. Watch our webinar to learn how to simplify and streamline your rentals process!
For your guests, visiting your venue might be a big investment - one they plan carefully and save up for over time. How can you help to ease the burden of cost for your guests so they can stress less, enjoy more, come back more often and have a better experience overall? Payment plans are the easy answer, and they can be surprisingly simple and easy to implement. Watch our webinar to learn more!
Many venues still think of ticketing from the onsite purchasing perspective, with the front gate or box office being the first interaction point with a guest. In reality, most guests today will have already visited your venue’s website before they arrive. In fact, you can expect that about half of your guests will be browsing your website from their smartphone looking to learn more about your attraction and ticket offerings. Are you prepared to make a great first impression? Watch our webinar to learn more about navigating eCommerce in today's mobile landscape!
Ski resorts face a unique set of operational challenges, from managing customer data throughout a visit to ensuring guests have quick and easy access to the gear and services they require. With over 20 years of experience in ski, accesso truly understands the unique needs of ski areas. Watch our webinar to learn about our recent innovations for the ski industry!