Most venues have one common goal: to increase revenue. Whether your focus is to attract new visitors, encourage repeat visits or turn single-ticket buyers into season subscribers, your marketing campaigns can play a major role in fulfilling this goal. With limited budgets and time, reaching the right audience at the right time with a perfectly-crafted message can be challenging, and marketers are often reluctant to deviate from “tried and trusted” strategies. Luckily, there are simple ways you can optimize your campaigns using the data and tools within your ticketing system to reach new audiences and drive growth. In a recent webinar, accesso ShoWare Vice President of Client Services Joe Wettstead and Client Services Manager Mikala Thompson shared their best practices and helpful tips for marketing.
A ticket is one of a venue’s most prized possessions. Every single ticket represents an opportunity to provide a memorable experience to a consumer, and every ticket sale gets you one step further to a sold-out show. Working with distributors and promoters can be an amazing way to push that last bit of ticket inventory over the threshold and reach new audiences, but if you’re using ticket vouchers or bulk tickets, have you considered all of the risks? Read on to discover seven reasons why you should stop selling ticket vouchers, and how you can do so without disrupting your valuable partnerships.
It’s that time again! Season renewal time can be both exhilarating and stressful for a venue. There are so many exciting possibilities of getting patrons officially signed on for another wonderful year of programming, yet so many pieces and parts to juggle – from decisions on pricing structures to season mailers, advertising and more. Are you focusing on the right areas to ensure a smooth transition for your loyal customers and new subscribers? Read on to discover our top seven tips for a successful renewal season!