Congratulations! Your company has decided on a new software solution to better fit the needs of your company and the clients you service. Now what?
At accesso, we empower our clients to make data-driven decisions about their eCommerce stores in order to improve the guest journey. With so many elements that comprise the guest experience online, where should an organization focus their analysis? We asked accesso Manager of Business Intelligence, Leslie Strickland, to take a deeper dive into the benefits of Google Analytics Enhanced eCommerce and how it integrates with our accesso Passport solution.
According to research conducted by the National Ski Areas Association (NSAA), the industry has faced two primary challenges in recent seasons: the aging out of its core target demographic, as baby boomers begin to move away from athletically-driven vacations and activities, and expense. However, with the help of impactful technology, you can seize the opportunity to craft meaningful experiences that your skiers want and deliver them in valuable ways that break down the price barrier.
Ticketing systems collect an abundance of information through eCommerce and box office channels, but with only so many minutes in the working day, it can be challenging to find the time to explore this beyond the basics. We asked accesso ShoWare Director of Client Success, Joseph Wettstead, and Client Services Director, Alicia Chism, to present our accesso ShoWare ticketing solution’s most underutilized and innovative new reports in a recent webinar.
With so many things competing for your guests’ attention, does your eCommerce have what it takes to captivate – and convert? By focusing on the user experience, you can drive online conversions, increase cart values and sell more tickets, season passes and ancillary items. In a recent webinar, accesso Passport Client Services Director Jonathan Widergren shared insights into what guests expect from online sales, ways to optimize the eCommerce experience and methods to help maximize revenue.