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Last Updated 2 November 2021.

accesso Technology Group plc (the Company) is an AIM listed company (AIM: ACSO). We have active subsidiary companies in several countries including the USA and Canada and generate our revenue from ticketing, mobile and eCommerce technologies and virtual queuing solutions for the leisure, entertainment and cultural markets. Our patented and award-winning technology solutions drive increased revenue for attraction operators whilst improving the guest experience.

Board of Directors

Bill <br>Russell

Bill
Russell

Non-Executive Chairman

Bill Russell joined accesso as the Non-executive Chairman in March 2019, to lead the board and help drive the short and long-term growth strategy for the company. Russell also currently serves as the Non-executive Chairman of PROS Holdings Inc., which provides AI-powered solutions that optimize selling in the digital economy, and as the Non-executive Chairman of Piksel, an online video management solutions provider. He is also a member of the Board of Directors at The University of Edinburgh USA Development Trust and B.T. Mancini 

In the past Russell has served on the boards of SABA Software, webMethods and Cognos, and has also served in a variety of roles on the boards of several private technology companies in a career spanning several decades.

Russell brings 23 years of career experience from a number of senior management roles at Hewlett Packard, including Vice President and General Manager of Hewlett Packard’s multi-billion-dollar Enterprise Systems Group and its Software Solutions Group. 

He holds a B.Sc. degree in Computer Science from Edinburgh University and is based in Silicon Valley, CA

Steve <br>Brown

Steve
Brown

Chief Executive Officer

As Chief Executive Officer at accesso, Steve Brown leads the day-to-day operations of the company.

Like many attractions industry veterans, Brown’s early theme park career began during college as an hourly employee at the Walt Disney World Resort in Orlando. After a break to pursue his MBA, he returned to Disney where he held a variety of roles with increasing responsibility in financial planning and pricing strategy including development of revised multi-day admission offerings to incorporate the opening of Disney’s Animal Kingdom. In 1999, Brown was named Director, Walt Disney World Ticketing where he led all aspects of the Resort’s ticketing process across its nine gated attractions including pricing strategy, fulfillment operations, training and financial management.

In 2002 he was named Vice President, Revenue Management for the Disneyland Resort in Anaheim, California. Brown successfully drove dramatic growth in park admissions and hotel revenues through significant changes to strategic and promotional pricing, the introduction of new ticket options and by leveraging technology to expand sales distribution channels. In this broad based executive role, he held primary financial accountability for the Resort’s hotel and ticket revenues, led all promotional and strategic pricing efforts, and managed the attendance forecasting and visitation research functions. In 2005 his role was expanded to encompass line-of-business responsibility for the Disneyland Annual Passholder program including acquisition and renewal marketing, passholder experience optimization, CRM and pricing strategy. Brown’s contributions were key to the Disneyland Resort’s 2005 – 2006 record financial performance during the celebration of the landmark attraction’s 50th anniversary.

Prior to joining accesso, Brown served as the corporate Vice President of Ticket Strategy and Sales for Six Flags. While at Six Flags, he led a 220 person sales force responsible for driving nearly 35% of the company’s admissions revenue. Brown championed an overhaul of the company’s eCommerce process, which doubled the already significant online sales and established Six Flags’ national partnerships with major distributors including Expedia, Travelocity, Best Buy Reward Zone and Costco. He led a comprehensive, research based review of the company’s ticket pricing and developed the strategic plan for 2007 price adjustments across the company’s North American theme parks and water parks. The implementation of this plan contributed significantly to 2007 attendance growth and the company’s positive cash flow results for the first time in its history.

Brown received his MBA from the Goizueta Business School at Emory University in Atlanta and graduated with a BS in Marketing from the University of South Florida in Tampa.

Fern <br>MacDonald

Fern
MacDonald

Chief Financial Officer

As Chief Financial Officer, Fern MacDonald provides leadership, direction and management to the organization’s global finance and account­ing team including responsibility for reporting, budgeting, forecasting, compliance and taxation as well as supporting M&A activity.

MacDonald joined accesso in May 2018 bringing over 16 years of finance and accounting experience from both practice and industry. MacDonald is both a Char­tered Accoun­tant and CPA and holds a BA from Dublin City University, Ireland.

Prior to join­ing acces­so, MacDonald spent 8 years with pri­vate equi­ty backed company ZeroChaos, ultimately serving as Executive Vice President, Finance, sup­port­ing the global finance operations, from their US headquarters, through a period of significant growth and acquisitive activity. Previously, MacDonald was a senior manager with Ernst & Young, serving a series of public and private clients from both the Dublin, Ireland and Moscow, Russia offices.

Karen <br>Slatford

Karen
Slatford

Senior Independent Director

Karen Slatford has significant experience of working in the global technology and business arenas, serving currently as Senior Independent Director at Micro Focus International plc and Softcat plc and as non-executive chair of Draper Esprit plc. Between 1983 and 2001, Slatford worked at Hewlett Packard where, in 2000, she became Vice President and General Manager Worldwide Sales & Marketing for the Business Customer Organisation. She was responsible for sales of all Hewlett Packard’s products, services and software to business customers globally.

Slatford is a member of the Audit Committee and the Chair of accesso’s Remuneration Committee.

Andy <br>Malpass

Andy
Malpass

Non-Executive Director

Andy Malpass has over 30 years’ experience in the software industry covering both private and public companies, including approximately 20 years as Group Finance Director of Fidessa Group plc. Andy also served as Company Secretary of Fidessa Group plc for many years. He is currently an Independent Non-Executive Director and Chair of the Audit Committee at Kainos Group plc. Andy graduated with a BA (Hons) in Accounting and Finance from Lancaster University and is a Fellow of the Chartered Institute of Management Accountants. 

Andy is an Independent Non-Executive Director and Chair of the Audit Committee and a member of the Remuneration Committee at accesso

Jody <br>Madden

Jody
Madden

Non-Executive Director

Jody Madden is an experienced technology leader with 20 years of experience in the media and entertainment industry, serving currently as Chief Executive Officer of Foundry, a London-based creative software developer. Prior to joining Foundry, Madden spent more than a decade in technology management and studio leadership roles at Industrial Light & Magic, Lucasfilm, and Digital Domain. In addition to her role on accesso’s board, the Stanford graduate currently serves on the Board of Directors of the Sustainable Food Center, a Central Texas non-profit group.

Madden serves on accesso’s Remuneration and Audit Committees.

Regulatory Information

Shareholder Information

Total shares in issue as of 2 November 2021: 41,265,976

Shareholders holding in excess of 3% of issued share capital

Shareholders (as of 21 October 2021)
Shareholders (as of 21 October 2021) Shareholding Percent of Issued Share Capital
Long Path Partners LP
Long Path Partners LP Shareholding 4,295,970 Percent of Issued Share Capital 10.41%
Canaccord Genuity Group Inc
Canaccord Genuity Group Inc Shareholding 4,131,190 Percent of Issued Share Capital 10.01%
BlackRock, Inc.
BlackRock, Inc. Shareholding 3,324,929 Percent of Issued Share Capital 8.06%
Amati AIM VCT plc and T B Amati Investment Funds Limited
Amati AIM VCT plc and T B Amati Investment Funds Limited Shareholding 2,205,191 Percent of Issued Share Capital 5.34%
Chelverton Asset Management Limited
Chelverton Asset Management Limited Shareholding 2,125,000 Percent of Issued Share Capital 5.15%
Allianz Global Investors GmbH
Allianz Global Investors GmbH Shareholding 2,040,253 Percent of Issued Share Capital 4.94%
M&G plc
M&G plc Shareholding 1,783,974 Percent of Issued Share Capital 4.32%
Jupiter Asset Management Ltd
Jupiter Asset Management Ltd Shareholding 1,566,500 Percent of Issued Share Capital 3.80%
Liontrust Investment Partners LLP
Liontrust Investment Partners LLP Shareholding 1,558,155 Percent of Issued Share Capital 3.78%

Shares not in public hands (as of 2 November 2021)

Name
Name Shares Held Percent of Issued Share Capital
Mr. Steve Brown
Mr. Steve Brown Shares Held 686,774 Percent of Issued Share Capital 1.66%
Mr. Bill Russell (either personally or has an interest in)
Mr. Bill Russell (either personally or has an interest in) Shares Held 53,507 Percent of Issued Share Capital 0.13%
Mr. Andy Malpass (either personally or has an interest in)
Mr. Andy Malpass (either personally or has an interest in) Shares Held 23,424 Percent of Issued Share Capital 0.06%
Ms. Fern MacDonald
Ms. Fern MacDonald Shares Held 17,471 Percent of Issued Share Capital 0.04%
Ms. Karen Slatford
Ms. Karen Slatford Shares Held 16,549 Percent of Issued Share Capital 0.04%
Total
Total Shares Held 797,725 Percent of Issued Share Capital 1.93%

Advisors

For details of the investment opportunity with accesso Technology Group plc, please contact:

Nominated Advisor and Sole Broker

Numis Securities Limited The London Stock Exchange Building 10 Paternoster Square, London EC4M 7LT

Tel: +44 (0)20 7260 1000

Registered Office

Unit 5, The Pavilions, Ruscombe Park, Twyford, Berks, RG10 9NN, UK

Tel: +44 (0)118 934 7400

Company Secretary

Martha Bruce, Bruce Wallace Associates Limited, 118 Pall Mall, London, SW1Y 5ED

Tel: +44 (0)788 437 8836

Financial Public Relations

FTI Consulting LLP, 200 Aldersgate Street, London, EC1A 4HD

Tel: +44 (0)207 831 3113

Auditors

KPMG LLP, 2 Forbury Place, 33 Forbury Road, Reading, RG1 3AD

Registrars

SLC Registrars Limited, Elder House, St Georges Business Park, Brooklands Road, Weybridge, Surrey KT13 0TS