Bill Russell

Executive Chairman View Bio

Bill Russell joined accesso as Executive Chairman in March 2019, to help guide the long-term growth plans and take on an integral role in accesso’s investor relations. He is currently a member of the Board of Directors at The University of Edinburgh USA Development Trust and also serves on three other boards globally. In the past, Russell has held roles at SABASoftware, Inc., webMethods and Cognos, and has served in a variety of roles in both public and private technology company boards in a career spanning several decades. He is also a Board Leadership Fellow with the National Association of Corporate Directors (NACD), demonstrating a commitment to the highest standards of boardroom excellence.

Russell brings 23 years of career experience from a number of senior management roles at Hewlett Packard, including Vice President and General Manager of Hewlett Packard’s multi-billion-dollar Enterprise Systems Group and its Software Solutions Group. 

Steve Brown

Steve Brown

President & Chief Executive Officer View Bio

As President and Chief Executive Officer at accesso, Steve Brown leads the day-to-day operations of the company.

Like many attractions industry veterans, Brown’s early theme park career began during college as an hourly employee at the Walt Disney World Resort in Orlando. After a break to pursue his MBA, he returned to Disney where he held a variety of roles with increasing responsibility in financial planning and pricing strategy including development of revised multi-day admission offerings to incorporate the opening of Disney’s Animal Kingdom. In 1999, Brown was named Director, Walt Disney World Ticketing where he led all aspects of the Resort’s ticketing process across its nine gated attractions including pricing strategy, fulfillment operations, training and financial management.

In 2002 he was named Vice President, Revenue Management for the Disneyland Resort in Anaheim, California. Brown successfully drove dramatic growth in park admissions and hotel revenues through significant changes to strategic and promotional pricing, the introduction of new ticket options and by leveraging technology to expand sales distribution channels. In this broad based executive role, he held primary financial accountability for the Resort’s hotel and ticket revenues, led all promotional and strategic pricing efforts, and managed the attendance forecasting and visitation research functions. In 2005 his role was expanded to encompass line-of-business responsibility for the Disneyland Annual Passholder program including acquisition and renewal marketing, passholder experience optimization, CRM and pricing strategy. Brown’s contributions were key to the Disneyland Resort’s 2005 – 2006 record financial performance during the celebration of the landmark attraction’s 50th anniversary.

Prior to joining accesso, Brown served as the corporate Vice President of Ticket Strategy and Sales for Six Flags. While at Six Flags, he led a 220 person sales force responsible for driving nearly 35% of the company’s admissions revenue. Brown championed an overhaul of the company’s eCommerce process, which doubled the already significant online sales and established Six Flags’ national partnerships with major distributors including Expedia, Travelocity, Best Buy Reward Zone and Costco. He led a comprehensive, research based review of the company’s ticket pricing and developed the strategic plan for 2007 price adjustments across the company’s North American theme parks and water parks. The implementation of this plan contributed significantly to 2007 attendance growth and the company’s positive cash flow results for the first time in its history.

Brown received his MBA from the Goizueta Business School at Emory University in Atlanta and graduated with a BS in Marketing from the University of South Florida in Tampa.

Fern MacDonald

Chief Financial Officer View Bio

As Chief Financial Officer, Fern MacDonald provides leadership, direction and management to the organization’s global finance and account­ing team including responsibility for reporting, budgeting, forecasting, compliance and taxation as well as supporting M&A activity.

MacDonald joined accesso in May 2018 bringing over 16 years of finance and accounting experience from both practice and industry. MacDonald is both a Char­tered Accoun­tant and CPA and holds a BA from Dublin City University, Ireland.

Prior to join­ing acces­so, MacDonald spent 8 years with pri­vate equi­ty backed company ZeroChaos, ultimately serving as Executive Vice President, Finance, sup­port­ing the global finance operations, from their US headquarters, through a period of significant growth and acquisitive activity. Previously, MacDonald was a senior manager with Ernst & Young, serving a series of public and private clients from both the Dublin, Ireland and Moscow, Russia offices.

Andy Malpass

Independent Non-Executive Director View Bio

Andy Malpass has over 30 years’ experience in the software industry covering both private and public companies, including approximately 20 years as Group Finance Director of Fidessa Group plc. Andy also served as Company Secretary of Fidessa Group plc for many years. He is currently an Independent Non-Executive Director and Chair of the Audit Committee at Kainos Group plc. Andy graduated with a BA (Hons) in Accounting and Finance from Lancaster University and is a Fellow of the Chartered Institute of Management Accountants. 

Andy is an Independent Non-Executive Director and Chair of the Audit Committee at accesso.

Jody Madden

Non-Executive Director View Bio