Safe Visits Without a Ticket Counter: How to Shift Sales Online Successfully
There’s no doubt that the COVID-19 pandemic has forced venue operators to have some difficult conversations over the past few months—how do we reopen safely? How do we staff appropriately? How do we make up for lost revenue? While the answers often vary by industry, there’s one constant we’ve seen across all venues: the dominance of the onsite ticket counter may soon be ending. In order to protect staff and guests, venues are embracing online ticketing as their dominant sales channel. This may seem like a daunting process, but it doesn’t have to be! By following these best practices, you can prime your eCommerce store for success, safely serve your guests, unlock new opportunities for maximizing revenue and transform the guest experience.