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Maximize Your Mobile Experience: 5 Must-Read Pieces for IAAPA Expo 2021

The IAAPA Expo 2021 is right around the corner, and we couldn’t be more excited to gather with our fellow attractions industry professionals and collaborate on where the industry is headed. Want to get a sneak peek? Kickstart your learning journey with 5 articles packed with tips, statistics and best practices to help you prepare for a mobile-first future.

Exceeding Skier Expectations with Limited Staff

When you think about your ski area’s top goals for the 2021 – 2022 season, driving revenue, achieving high visitation, and selling more season passes may likely top the list. However, at the end of the day, the most important measure of your operation’s success is the happiness of your guests. While the industry has been remarkably resilient in the wave of COVID-19, there’s one persistent challenge that looms: the staffing crisis. Read on to discover how your ski area can address these challenges with the help of technology. 

How to Reach the Next Generation of Theme Park Enthusiasts

Generation Z (Gen Z) is taking the world by storm and the proof is in the numbers. This generation alone made up 20% of the U.S. population last year and the number of Gen Z online shoppers is expected to surpass 37 million by the end of 2021. The importance of this shift, especially for those in leisure and entertainment, can’t be overstated. Learn how to reach and engage this important demographic through a personalized guest experience that’s designed to meet their unique wants and needs.

5 Pieces to Help You Future-Proof Your Guest Experience

With IAAPA Expo Europe just a few weeks away, we thought it was a great time to round up our top 5 pieces that can help theme park and attraction operators in Europe maximize their guest experience. From creating a positive first impression online to delivering a seamless guest journey throughout the duration of a guest’s visit, there’s something for everyone!

3 Next Gen Trends for Ski & the Tech You Need to Support Them

We were pleased to join our peers in the ski industry at this year’s Summer Meeting of the Midwest Ski Areas Association (MSAA) and present an in-depth view of three major trends impacting the future of the ski industry. In case you missed it, check out our highlights below and see how you can get ahead of the curve.