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accesso® Sales Spotlight: Exploring Industry Resilience with Colby Preston, accesso Sales Director

In this month’s accesso Sales Spotlight, we’re excited to feature leisure, entertainment & hospitality industry veteran and accesso Sales Director Colby Preston! Prior to joining accesso, Colby spent more than 20 years driving sales for theme parks, attractions and hotels – including Busch Gardens, Kings Dominion, City Cruises, Nauticus & Battleship Wisconsin, and Sheraton Hotels.

accesso® Sales Spotlight: Deepening Pre-Trip Engagement with Wendi Yanez, accesso Senior Sales Director, Ticketing

Welcome to the new accesso Sales Spotlight Series! Each month, we'll feature a Q&A with members of our global sales team, sharing actionable insights from their decades of industry experience. Read on to learn more aboutaccesso Senior Sales Director Wendi Yanez and explore her top strategies for deepening guest engagement and maximizing ROI in the pre-trip planning phase.

Navigating a Successful Renewal Season

Every year, live entertainment venues work diligently to get their patrons renewed and onboard for another year of can’t-miss programming, and that time has come once again! Bringing loyal patrons and excited newcomers together is a thrilling time for any operator, but one that comes with its fair share of challenges.

What Is the Best Online Ticketing System Out There?

Finding the right online ticketing system can be a challenge for any venue. With hundreds of options on the market, it can be time-consuming to research all the possibilities and zero in on the features you need to succeed. That’s why we’ve rounded up this helpful guide to researching and selecting the best online ticketing system.

accesso Blog Series: Making Fun Accessible

The World Health Organization reports that more than 1 billion people around the world live with a disability, making up 15% of the global population. From theme parks to live entertainment venues, cultural sites to family entertainment centers, organizations whose missions revolve around shared experiences and connection must strive to ensure accessibility for all, regardless of background or ability.

6 Essential Ticketing Features for Live Entertainment Venues

A ticketing platform can do so much more than simply sell a ticket! With the right tools in your box office ticketing software, it’s easy to increase revenue, streamline operations and reduce headaches. See how these six features can help you stress less and accomplish more in 2021.

5 Takeaways from INTIX 2021: The Show Must Go On!

We were thrilled to join our global ticketing community in sharing successes, best practices and new ideas for a COVID era in this year’s INTIX Live! Digital Conference. As part of this year’s conference, accesso’s Joe Wettstead (Vice President – Client Success) and Wendi Yanez (Director of Sales) shared insights from assisting our clients with their successful reopening strategies. Read on for the 5 biggest takeaways from their presentation, “The Show Must Go On: Charting Your Path to Successful Reopening in a COVID World.”

Watch: 5 Features to Support Reopening in 2021

Last month, we intro­duced you to five essen­tial box office tick­et­ing soft­ware fea­tures to help your venue reopen safe­ly, starting with our new Live Stream­ing inte­gra­tion then mov­ing onto Spaced Seat­ing. Next, we cov­ered a great way to boost patron loy­al­ty and keep funds in-house with Online Patron Cred­its. Then, acces­so Sales Engi­neer Mis­sy Cham­ber­lain walked venue operators through using Themes for Con­tact Trac­ing, and for our final install­ment, we are focus­ed on keeping your guests informed with a new area for Spe­cial Mes­sag­ing with­in the acces­so ShoWare plat­form.

5 Features to Support Reopening in 2021: Special Messaging

Ticketing has never been a “one size fits all” approach, and this is especially true in the age of the coronavirus. Does your box office ticketing software give you the tools you need to serve your guests successfully? Our white label accesso ShoWare box office ticketing software is highly flexible to meet the evolving needs of your venue during this uncertain time, and we’ve released several new enhancements over the past year to support your ability to reopen safely. For the final installment in our “5 Features to Support Reopening,” we are focusing on Special Messaging. Watch as accesso Sales Engineer Missy Chamberlain introduces a new area for Special Messaging within the accesso ShoWare platform that can help you keep your guests informed.

5 Features to Support Reopening in 2021: Themes for Contact Tracing

Over the past few weeks, we’ve introduced you to three essential box office ticketing software features that can help your venue reopen safely. We started with our exciting new Live Streaming integration before moving onto Spaced Seating, and last week, we covered a great way to boost patron loyalty and keep funds in-house with Online Patron Credits. Watch as accesso Sales Engineer Missy Chamberlain covers Themes for Contact Tracing in our next deminar video, and read on to see how useful this can be for your venue!

5 Features to Support Reopening in 2021: Spaced Seating

In our “5 Features to Support Reopening” series, we are exploring five features within our accesso ShoWare box office ticketing platform that can help your venue reopen safely and successfully. We debuted our exciting new Live Streaming functionality last week, and are now switching gears to an essential feature that was released earlier this year: Spaced Seating. Watch our deminar video presented by accesso Sales Engineer Missy Chamberlain or read on to learn more.

5 Features to Support Reopening in 2021: Live Streaming

Watch and learn about the new live streaming feature for our accesso ShoWare box office ticketing solution! See how you can increase revenue and offer your patrons the ability to safely view your performances without taking a seat in your theatre.

8 Ticketing Tools for Giving Back

The season for giving back is especially meaningful this year, with COVID-19 taking a dramatic toll on people and organizations around the world. Whether your venue has been able to reopen or not, you can look to the tools in your ticketing system to help you recapture revenue and engage with your audience. Read on to discover 8 ticketing tools for giving back. No matter your industry, our feature-rich solutions are here to help support your venue’s efforts to boost fundraising initiatives this year!

6 Ticketing Tips for Holiday Events in the Age of the Coronavirus

It’s been quite the year for the live entertainment industry, but if there’s one thing the coronavirus can’t cancel, it’s the holidays! At accesso, our teams are gearing up to help support venues as they launch their holiday-themed events, and it’s been nothing short of inspiring to see the creative approaches our clients are taking. We’ve seen a large increase in drive-through or pop-up walk-through events featuring movies, concerts, circuses, holiday light displays and more. Make your event a success in the era of “6 feet apart” with our top 6 ticketing tips for holiday events.

accesso Webinar Series: Tips for Reopening with accesso ShoWare

Whether you are a Box Office Man­ag­er for a per­form­ing arts cen­ter or the Gen­er­al Man­ag­er for a sports are­na, you like­ly share a com­mon goal with your reopening plans: to safely offer patrons the best expe­ri­ence pos­si­ble while max­i­miz­ing rev­enue for your orga­ni­za­tion. Our highly customizable, white-label accesso ShoWare box office ticketing solution gives you everything you need to welcome guests back to your venue. Dis­cov­er tips for reopening and new features to support social distancing in our accesso ShoWare solution with acces­so ShoWare Vice Pres­i­dent of Client Suc­cess Joseph Wettstead and Director of Client Success Alicia Chism!

accesso Learning Series: Ready to Launch eCommerce!

Discover best practices for reopening safely with our accesso ShoWare ticketing solution! Our highly customizable, easy-to-implement ticketing solution supports speedy eCommerce sales for over 600 venues around the world. With a flexible interface and fast implementation time, the accesso ShoWare system helps venue operators build loyal customers and maximize ticket sales. Watch as accesso ShoWare Sales Director Wendi Yanez walks you through the ease of reopening with a “Ready to Launch” eCommerce demo, and read on to see how you can leverage the features of our accesso ShoWare solution to help your organization.

7 Reasons to Stop Selling Ticket Vouchers and Switch to An API

A ticket is one of a venue’s most prized possessions. Every single ticket represents an opportunity to provide a memorable experience to a consumer, and every ticket sale gets you one step further to a sold-out show. Working with distributors and promoters can be an amazing way to push that last bit of ticket inventory over the threshold and reach new audiences, but if you’re using ticket vouchers or bulk tickets, have you considered all of the risks? Read on to discover seven reasons why you should stop selling ticket vouchers, and how you can do so without disrupting your valuable partnerships.

**accesso** Webinar Series Presents: Driving Donations with the Fund Management Features in our **accesso ShoWare** Solution.

accesso Webinar Series Presents: Driving Donations with the Fund Management Features in our accesso ShoWare Solution.

Studies have found that most people are willing to donate to “Round Up” campaigns and enjoy the process: a recent report found that 70% were willing to donate when asked. One might expect that the average donor would choose the minimum amount, but according to our client data, customers are more generous than you may think and actually donate more than the national average.

**accesso** Webinar Series Presents: Simplify Your Email Marketing with our **accesso ShoWare** Solution.

accesso Webinar Series Presents: Simplify Your Email Marketing with our accesso ShoWare Solution.

At accesso we believe that technology has the power to redefine the guest experience. Our powerful and innovative solutions deliver breakthrough revenue generating technology for our clients around the world so they can focus on providing outstanding experiences to guests. We are excited to announce a new enhancement to our accesso ShoWare solution's Email Marketing functionality that will help our clients simplify and streamline operations while delivering powerful insights to help increase ticket sales. Watch our webinar video to learn more!

**accesso** Webinar Series Presents: Building Loyal Patrons with our **accesso ShoWare** Solution's Memberships Module.

accesso Webinar Series Presents: Building Loyal Patrons with our accesso ShoWare Solution's Memberships Module.

Research shows it costs five times more to acquire new customers than it does to retain existing ones. The philosophy behind this is simple: it’s much easier to keep patrons who are already familiar with your venue engaged than it is to start from scratch, finding new customers, making them aware of your venue and performances, and encouraging them to visit. Furthermore, existing patrons are more likely to step into deeper levels of commitment than brand new customers. Watch our webinar to learn more about building loyal patrons with memberships!

**accesso** Webinar Series Presents: Driving Donations with our **accesso ShoWare** Solution's Fund Management Features.

accesso Webinar Series Presents: Driving Donations with our accesso ShoWare Solution's Fund Management Features.

From global crowdfunding to micro-lending, there are more ways for your patrons to participate in charitable initiatives than ever before. If you are a theatre or performing arts center whose vitality depends on successful fundraising and development initiatives, you know the importance of making the donation process as easy as possible for your donors, giving them a variety of payment options (mailing a check, dropping off cash, or making a donation online with a credit card) to suit their needs, and communicating with them in their desired format, whether by postal mail, email, phone call, or social media. However, there’s another way to reach your charitable donors at an even more convenient time: when they are purchasing tickets to your shows! Watch our webinar to learn more about driving donations with fund management.

Introducing Enhanced Checkout!

Katie Reilly introduces us to our accesso ShoWare solution's new enhanced checkout and how it can help increase conversions in your eCommerce store.

**accesso** Webinar Series Presents: Increase Online Conversions with our **accesso ShoWare** Solution's Enhanced Checkout.

accesso Webinar Series Presents: Increase Online Conversions with our accesso ShoWare Solution's Enhanced Checkout.

In today’s eCommerce landscape, customers expect a shopping experience that is engaging and easy, whether they are using a mobile device, tablet or computer. If a retailer’s page is complicated to navigate, loads slowly, or requires too many steps to complete an order, customers are more inclined to abandon their cart. A study by CPC Strategy found that over 68% of all online shopping carts were abandoned, costing the retail industry over $18 Billion dollars in lost sales. Watch our webinar to learn more about increasing online conversions with enhanced checkout.

**accesso** Webinar Series Presents: Advanced Reporting and Business Intelligence with our **accesso ShoWare** Solution.

accesso Webinar Series Presents: Advanced Reporting and Business Intelligence with our accesso ShoWare Solution.

Understanding data is the key to optimizing business operations and growing your patron base. Whether it’s knowing how to spend your advertising budget, how to price different sections of your venue, or how to staff your box office, having this information available and easily-digestible can empower you to make decisions that drive the success of your organization forward for many years to come. Watch our webinar to learn more!

Give Your Customers Some Credit!

Wendi Yanez presents creative uses for patron account credits, a feature of our accesso ShoWare solution which allows a balance to be held on a customer’s account for future use.

Good Data, Better Year.

Drew Belmont discusses how our accesso ShoWare solution's integration with GoodData provides advanced analytics and reporting capabilities.