Every business wants to create an amazing app experience, something that increases conversions and has lovable and useful features all wrapped up in an engaging user interface. Implementing effective marketing copy within your app is equally important, yet is often understated. It’s easy to think that engaging website copy will translate into similarly engaging app copy, but that isn’t necessarily the case. We’ve come up with these 5 tips to remove that learning curve and give your in-app marketing a boost to grow user satisfaction, increase app store ratings and drive conversions for your brand.
We’ve just returned from a week of learning, networking and fun at our 2018 accesso Client Seminar in sunny San Diego, and based on the feedback we’ve received, this has been one of the best years yet! It was so much fun to catch up with familiar faces and to meet some of our new clients. This year, we were pleased to welcome over 225 attendees from 106 venues for intensive software training, collaborative roundtable sessions, breezy beachside breakfasts and tropical-themed evening events. Read on to discover more highlights from our week in paradise.