Archives October 2020

Presented at the blooloop V-Expo 2020 Innovation Auditorium

In a COVID-19 world, the desires of consumers have been transformed. From the rapid acceleration of certain technologies to the sudden need to maintain physical distance, the attributes of a successful venue last year may now be perceived as liabilities. Yet, one thing holds true: the guest experience reigns supreme. Venues which seek to understand their guests and meet their needs in the moment will reap the rewards through increased per-caps, repeat business, positive word-of-mouth and more. Watch as accesso Sales Director Jeremy Gray and Vice President of Sales George Hambleton discuss best practices for empathizing with guests in a COVID world and read on to see how to anticipate the needs of your customers in this ‘New Normal.’

Attractions from all industries are dealing with the challenges of social distancing and how to operate safely in a COVID environment. We had the privilege of sharing the IAAPA Education stage with Matt Blumhardt from Holiday World & Splashin’ Safari and Daine Appleberry of Audubon Nature Institute to discuss ways to enhance the guest experience, boost revenue, build brand loyalty and serve guests safely during this challenging time. Below are our top 5 takeaways and recommendations from the session.

Ski season is just around the corner, and it’s exciting to see so many ski areas announcing their plans for re-opening. Is your technology ready to support a great guest experience? Protect your guests and staff with these 5 pieces of technology that can help you solve the social distancing challenges of today while building the foundation for a better guest experience tomorrow.

In this feature, we were thrilled to interview an accesso LoQueue® legend, Scott Kelley. Kelley holds the unique distinction of being the 2nd employee hired in America for our accesso LoQueue team. As a Product Support Manager, he has stepped foot in every park that has implemented our accesso in-park solutions like ticketing and virtual queuing over the last two decades. He and his team visit each park to run cables, set-up the onsite equipment, and troubleshoot concerns once implementation is complete. Kelley has also played an integral role in the innovation and growth of our virtual queuing solutions.

As ski season quickly approaches, figuring out how to safely welcome your skiers back in the COVID era can be a daunting task. At acces­so, we’ve been work­ing tirelessly to help our ski clients plan for a safe and successful reopening. We recently partnered with Integrated Insight, an analytics consulting firm, to analyze how virtual queues, timed ticketing and social distancing will affect your guests and ski area. Watch as acces­so Solutions Architect Kevin Brice and Integrated Insight VP of Industrial Engineering Ben Dubiel take us through their 3 simulations for COVID crowd management for your ski resort and read on for your guide to avoiding an unexpected avalanche of traffic on open­ing day!

There’s no doubt that the COVID-19 pan­dem­ic has forced venue oper­a­tors to have some dif­fi­cult con­ver­sa­tions over the past few months. While the answers often vary by indus­try, there’s one con­stant we’ve seen across all venues: in order to protect staff and guests, venues are embrac­ing online tick­et­ing as their dom­i­nant sales chan­nel. Is your venue ready to make your eCommerce store your dominant sales channel? It may seem like a daunt­ing process, but it doesn’t have to be! By fol­low­ing these best prac­tices, you can prime your eCom­merce store for suc­cess, safe­ly serve your guests, unlock new oppor­tu­ni­ties for max­i­miz­ing rev­enue and trans­form the guest experience.

We are all enter­ing an age that rede­fines the norms to which all of us had become accus­tomed. Guest expec­ta­tions will most cer­tain­ly change, and venue oper­a­tors will be faced with the chal­lenge (and oppor­tu­ni­ty) to meet and exceed those re-shaped expec­ta­tions. Watch our video to dis­cov­er 4 trends that we pre­dict will emerge from the age of social dis­tanc­ing, and what they mean for your venue.