The beginning of 2022 marks two years since COVID-19 took hold globally. Our world looks very different, especially for those in the leisure & entertainment industry, but many of our challenges remain the same. With a new variant rippling across the globe and coronavirus cases on the rise, operators are once again in the position to proactively assess their security measures and ensure a heightened level of safety for staff and visitors alike – all without sacrificing the experience of their patrons and guests.
The IAAPA Expo 2021 is right around the corner, and we couldn’t be more excited to gather with our fellow attractions industry professionals and collaborate on where the industry is headed. Want to get a sneak peek? Kickstart your learning journey with 5 articles packed with tips, statistics and best practices to help you prepare for a mobile-first future.
Generation Z (Gen Z) is taking the world by storm and the proof is in the numbers. This generation alone made up 20% of the U.S. population last year and the number of Gen Z online shoppers is expected to surpass 37 million by the end of 2021. The importance of this shift, especially for those in leisure and entertainment, can’t be overstated. Learn how to reach and engage this important demographic through a personalized guest experience that’s designed to meet their unique wants and needs.
Virtual queuing solutions can go by many names. Whether you call it a line management system or a virtual queue management suite, the benefits are the same: getting guests out of line and into more enjoyable experiences — resulting in higher NPS scores, new revenue streams, and more repeat visits! Watch our video to learn more about our accesso LoQueue® virtual queuing solutions and how virtual queuing works.
With IAAPA Expo Europe just a few weeks away, we thought it was a great time to round up our top 5 pieces that can help theme park and attraction operators in Europe maximize their guest experience. From creating a positive first impression online to delivering a seamless guest journey throughout the duration of a guest’s visit, there’s something for everyone!
Guest expectations are on the rise, and after months looking forward to returning to their favorite destinations, your guests will surely want to make the most of every moment. With 50% of US guests and 70% of UK guests agreeing that “long queues are the worst thing about theme parks,” it’s abundantly clear that attractions guests are eager to escape from physical queues. Luckily, virtual queuing has the power to free guests from physical lines, allowing them to enjoy even more of what your venue has to offer. Learn about the benefits of virtual queuing and see how it works in this video by EMEA Sales Director Jeremy Gray.
On August 19th we were pleased to present an IAAPA Education webcast: “The New Guest Experience Essentials,” with accesso chief commercial officer Andrew Jacobs and senior vice president — enterprise solutions Ben Mathews.
So, you and your team have decided to implement a virtual queue management solution at your venue. Congratulations! Your team is laying the foundation for a redefined on-site experience for guests and a boost to your own bottom line. The primary benefits of virtual queuing are well-known, but how can you ensure you’re prepared to unlock the full benefits of virtual queuing, both for your guests and for your operations?
We recently surveyed our experts for their best advice on using a virtual queuing management solution to deliver a safe and enjoyable experience for guests. Check out their tips below to learn how you can maximize your virtual queuing success!
Now more than ever, conversations about protecting the environment are taking center stage in many aspects of our everyday lives. This includes how consumers are choosing to spend their free time and money. Transitioning your venue’s operations over to more sustainable practices might seem like a daunting task, but one easy way to start is to reduce paper use at your venue. With Earth Day right around the corner, now is a great time to lean into using your technology to help your venue go paperless!
At accesso, we support providing options for alternative payments not only because it helps make your goods and services available to a larger audience that may not have a credit or debit card handy; but also because it allows for contactless payment processing, increasing on-site efficiency and freeing up time for your staff to focus on delivering a best-in-class guest experience. Additionally, this helps remove many of the barriers that can lead to abandoned purchases, thus significantly improving your conversion rate and the customer’s overall experience.
There are many factors that go into choosing a new eCommerce system. Often, price tops the list. “Can I afford this?” Most decision-makers want a fast and easy answer to this question, but unfortunately, the true answer is much more complicated than a simple sticker price. When you look at the opportunity costs, the better question is, “Can I afford not to do this?”
As we see industries gradually begin to reopen and redefine what the “New Normal” will look like, many organizations are using technology to meet the growing expectations of guests for a safe experience. Research done by Sedco has concluded that 84% of customers expect brands to find ways to maximize digital interaction to keep them safe. Whether it’s thinking outside of the box or returning to core principles of crowd management, there are many ways that your technology can help. Read on to discover 4 ways to use technology for social distancing.
Empathizing with Guests in a COVID-19 World: How to Anticipate the Needs of Your Customers in the ‘New Normal.’
Presented at the blooloop V‑Expo 2020 Innovation Auditorium
In a COVID-19 world, the desires of consumers have been transformed. From the rapid acceleration of certain technologies to the sudden need to maintain physical distance, the attributes of a successful venue last year may now be perceived as liabilities. Yet, one thing holds true: the guest experience reigns supreme. Venues which seek to understand their guests and meet their needs in the moment will reap the rewards through increased per-caps, repeat business, positive word-of-mouth and more. Watch as accesso Sales Director Jeremy Gray and Vice President of Sales George Hambleton discuss best practices for empathizing with guests in a COVID world and read on to see how to anticipate the needs of your customers in this ‘New Normal.’
Attractions from all industries are dealing with the challenges of social distancing and how to operate safely in a COVID environment. We had the privilege of sharing the IAAPA Education stage with Matt Blumhardt from Holiday World & Splashin’ Safari and Daine Appleberry of Audubon Nature Institute to discuss ways to enhance the guest experience, boost revenue, build brand loyalty and serve guests safely during this challenging time. Below are our top 5 takeaways and recommendations from the session.
accesso Webinar Series Presents: Introducing the Shining New Standard in Smart Park Technology, accesso Prism!
From the very beginning, the accesso team has believed that technology has the power to redefine the guest experience. Whether by making ticket purchases online in advance of their visit or by virtually reserving their place in a long line so they can enjoy other attractions, your guests are always looking for ways to make the most of their leisure time. With the incredible advancements of technology in recent years, attractions now have the power to provide seamless service to their guests from the very first planning stages of their visit. Watch our webinar to learn more about the shining new standard in smart park technology!
Many venues still think of ticketing from the onsite purchasing perspective, with the front gate or box office being the first interaction point with a guest. In reality, most guests today will have already visited your venue’s website before they arrive. In fact, you can expect that about half of your guests will be browsing your website from their smartphone looking to learn more about your attraction and ticket offerings. Are you prepared to make a great first impression? Watch our webinar to learn more about navigating eCommerce in today’s mobile landscape!