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How to "Future-Proof" Your Ski Resort in 3 Steps

It’s no secret that the 2020 – 2021 season brought unique challenges to the ski industry, as social distancing forced us to dramatically change the way we welcome guests. Yet, through these challenges, we’ve also seen the industry take exciting steps to evolve their operations through new and innovative technologies. As we head into the 2021 National Ski Area Association (NSAA) National Convention, we’re excited to witness these types of forward-thinking improvements, and to hear the industry’s call to move quickly on embracing these technologies. As ski operators look to future-proof their operations for whatever may lie ahead, one thing remains clear: the best way to predict the future is to create it.