"Only with the technical set-up of the Accesso platform and the close, uncomplicated cooperation with the customer support team were we able to transform our digitalization project—both to our satisfaction and with happy guests." 

The Challenge

The Solution

Heide Park partnered with accesso to implement a fast-track digital transformation using the accesso Passport eCommerce ticketing platform. The implementation included:

-100% Online Ticketing with Time Slots: Guests could now only buy tickets online, each with a specific date and time slot, eliminating walk-up sales.

-Promotion Integration: Existing promotional coupons were migrated from the ticket counter to the online store.

-Close Collaboration: The rollout involved continuous coordination between Heide Park, accesso, and the Merlin central team. A dedicated accesso contact ensured consistency and rapid issue resolution.

-Reconfiguring Existing Infrastructure: accesso adapted Heide Park's existing ticketing setup to accommodate the new time-slot requirements and fully digital process.

-Ongoing Development: Heide Park continued to refine its pricing strategies, upselling opportunities (e.g., parking, photo passes), and customer journey through the accesso Passport platform.

Despite the complexity, the flexibility of accesso's system and the strong partnership made it possible to meet the tight deadlines and reopen successfully.

The Impact

The digitalization initiative exceeded expectations, delivering both immediate and long-term benefits:

-Online ticket sales surged from under 20% to 75%, marking a radical shift in consumer behavior.

-Onsite ticket sales plummeted from over 70% to less than 5%, virtually eliminating queue congestion.

-Enhanced Data Collection: The park now has deeper insights into guest preferences, enabling better engagement before, during, and after visits.

-Efficient Staffing: Advance booking data enables more accurate forecasting and staff planning.

-Upsell Potential: Online purchases now include add-ons like parking, express passes, and photo packages.

-Resilience & Readiness: The park is now positioned for agile response to future challenges and continued digital growth.