Customer Success Story
"Only with the technical set-up of the Accesso platform and the close, uncomplicated cooperation with the customer support team were we able to transform our digitalization project—both to our satisfaction and with happy guests."
The COVID-19 pandemic presented Heide Park Resort with an urgent need to implement strict capacity limits to reopen safely. Previously, over 70% of guests purchased tickets onsite, often spontaneously or with promotional coupons. To comply with regulations and manage visitor flows responsibly, Heide Park had to transform its traditional ticketing model and shift entirely to a digital approach. This involved ensuring that every guest had a dated, pre-booked online ticket with an assigned time slot.
This abrupt change introduced several challenges:
Very short implementation timeline due to reopening deadlines.
Concerns about guest acceptance and communication effectiveness.
Need for operational restructuring and digital readiness.
Uncertainty about system integration and user experience.
Emotions ran high around these risks. The team worried about whether the digital system would be ready in time, if staff could adapt quickly, and—most critically—how guests would respond to the sudden elimination of onsite ticket sales.