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accesso Blog Series: The Importance of Theme Park App User Testing

User Testing is the practice of connecting with real users to observe them interacting with your product and to understand the goals they want to achieve while using it. It often surfaces pain points in the digital experience that may be a barrier to achieving these goals. This insight is indispensable to building a product that users really want, will continue to use, and will ultimately recommend to others. Simply put, User Testing can be an effective way to predict your Theme Park app’s success and profitability.