COVID-19 Case Study: Audubon Nature Institute Returns to Doing a World of Good with accesso Ticketing
Point of Sale Ticketing System | Zoos & AquariumsRead Story
I can honestly say that since we’ve been with Accesso, we’ve never considered looking for another ticketing solution. Integrating the Accesso Passport eCommerce system with our Accesso Siriusware point of sale ticketing system has opened doors to drive revenue in a whole new way.”
Perfect North Slopes is a family-operated ski area in Southeast Indiana with skiing, snowboarding and one of the largest snow tubing areas in the country. From lessons to rentals, delicious food options and a cozy lodge, Perfect North offers a variety of ways for visitors to enjoy their perfect day on the slopes, whether they are a first-time skier or an experienced passholder. “The number one priority for us is providing a valuable experience, which means exceeding expectations across the board,” said Jonathan Davis, Assistant General Manager.
As a long-time client of accesso, Perfect North has relied on the flexibility and scalability of the accesso Siriusware point of sale ticketing solution since 1994. With its intuitive user interface, customizable modules and centralized database, the accesso Siriusware system provides everything the ski area needs to manage their operations efficiently and effectively. “The Accesso Siriusware system is incredibly easy to use and navigate. The salespoints are built for high volume and efficiency, and the reporting insights we receive from an enterprise system really help us communicate better across departments,” said Davis. Furthermore, the system’s capacity control features play a major role in helping the ski area manage how many people are on the slopes. “Managing capacity before using the Accesso Siriusware system was near impossible,” added Davis.
However, managing their own eCommerce was becoming burdensome for the resort. “We really didn’t have the resources to manage eCommerce in-house,” said Davis. “Handling the hardware maintenance, hosting, licensing, security certificates and development costs was a lot for our team to manage.”
Increase in YTD Season Pass Sales
Growth in Year Over Year Early Season Pass Sales
Increase in Online Advance Ticket Purchases
After extensive conversations with the accesso team, Perfect North decided to implement the fully-hosted accesso Passport online ticketing system to increase online sales, transform the purchasing process online and reduce the burden on their staff. In less than a year, the ski area has seen dramatic results, including a 45% increase in season pass sales through the winter and a record-breaking increase in pass sales during the spring. “It hasn’t even been a full year with the Accesso Passport eCommerce system, and we have already significantly increased our pass sales by 1500%” Davis said, “We hit that number in May! People don’t believe me. I have to send over the reports because it sounds too good to be true.”
With the accesso online ticketing system, Perfect North can deliver a beautiful and intuitive online shopping experience to guests on any device.
We’re seeing a lot of positive feedback from our guests, and we’ve even noticed a decrease in call center volume from guests who had questions during the purchasing process.”
Perfect North has also used the accesso Passport eCommerce system to expand their partnerships with local affiliates. “With Accesso, we’re leveraging affiliates and selling to groups we’ve never reached before,” said Davis, “We also have a new section of corporate partner affiliates. After walking through a demo of Accesso’s online ticketing system, it was so easy for them, they were signing up left and right.”
By moving their eCommerce site to the cloud, Perfect North now has the opportunity to focus their time and attention on unique promotions that help increase revenue while improving the guest experience. “We used to sell tickets for 4 hours and 8 hours, but recently made the decision to only offer 8 hour tickets,” explained Davis. “We expected a bit of pushback from guests, but with Accesso’s in-house cards feature, we were able to run a promotion that offered a $10 gift card to anyone who used less than 4 hours of their ticketed time. This allowed us to receive the revenue of a full 8-hour ticket but let the guest have the flexibility, value and choice of buying 4-hour experiences tickets. Without a solution like Accesso we would never be able to do such a promotion.”
The ability to collect waivers during the purchase process has also been, in Davis’s words, “game changing” for Perfect North. “Whether it is a passholder, someone visiting the slope for a special event, or even a parent who sent their child on a field trip to visit us, with waivers online we don’t have to make the decision between turning someone away or taking a risk and not getting a signature,” said Davis.
As the ski industry continues to evolve, Perfect North remains focused on ways to attract new skiers and deliver the best possible experience to their guests through the power of accesso technology. “We work with a lot of local schools, some of whom even arrange transportation for the kids, so there’s always a fresh batch of 12 to 13-year olds who are getting introduced to Perfect North,” said Davis. “If you get them started doing something healthy with their friends, they’ll come back throughout their high school experience. A lot of people are returning with their children now!”
As Perfect North Slopes continues to grow in annual attendance and expand their resort, they remain in close contact with the accesso team to learn about ongoing product enhancements they can utilize. “With Accesso, we’re standing on a strong foundation so we can serve our guests efficiently and offer a future of value-added experiences.”
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