Ticketing Business News shared details on accesso’s expanded partnership with Merlin Entertainment to provide ticketing, virtual queuing and guest experience solutions for The Bear Grylls Adventure in Birmingham, England. The attraction will utilize the accesso Prism wearable device, named “The Bear Tag,” as well as accesso Passport ticketing and The Experience Engine to deliver an immersive guest experience.
accesso and Merlin Entertainments take long-standing partnership to new heights at The Bear Grylls Adventure
Park World shared news of accesso’s expanded partnership with Merlin Entertainments to provide a seamless guest experience at The Bear Grylls Adventure in Birmingham, England. The attraction will be using accesso’s ticketing, queuing and guest experience management platforms in addition to the accesso Prism wearable device which it will call the “BearTag.”
Blooloop shared details on accesso’s integrated ticketing, queuing and guest experience suite it has implemented for Merlin Entertainments at The Bear Grylls Adventure. Notably, Merlin will be using the accesso Prism wearable device, which it has named the BearTag, to help guests experience more out of their day. The BearTag will provide guests with a personalized itinerary and guide them through their experience at the indoor adventure center, allowing them to receive live messages and reservation notifications, make cashless payments for meals and merchandise, and claim free photos.
In the theatre world, connecting with new audiences is extremely rewarding. Yes, opening night performances and sold-out houses are both exciting and gratifying, but at the end of the day, there’s nothing quite as special as knowing that you helped an audience member discover a performance, an idea or story for the very first time. Our Ingresso solution is designed to fuel experiences just like that by connecting events to new audiences from all around the world. We are pleased to be partnering with the Adelphi Theatre in London’s West End to introduce audiences to the Tony Award-nominated hit musical Waitress this year. It’s common to hear of shows that promise something for everyone, but Waitress has so many different layers and messages, and carries an incredible backstory of empowerment that can inspire many people in different ways.
accesso® and Merlin Entertainments Take Long-Standing Partnership to New Heights at The Bear Grylls Adventure
With the use of accesso technology – including the accesso Passport® ticketing suite, the accesso LoQueueSM queuing suite and The Experience EngineTM solution – guests of The Bear Grylls Adventure will enjoy a truly immersive experience through every step of their journey, from ticketing to reservations, meal and gift shop purchases, and more.