When you think about your ski area’s top goals for the 2021 – 2022 season, driving revenue, achieving high visitation, and selling more season passes may likely top the list. However, at the end of the day, the most important measure of your operation’s success is the happiness of your guests. While the industry has been remarkably resilient in the wave of COVID-19, there’s one persistent challenge that looms: the staffing crisis. Read on to discover how your ski area can address these challenges with the help of technology.
Guest expectations are on the rise, and after months looking forward to returning to their favorite destinations, your guests will surely want to make the most of every moment. With 50% of US guests and 70% of UK guests agreeing that “long queues are the worst thing about theme parks,” it’s abundantly clear that attractions guests are eager to escape from physical queues. Luckily, virtual queuing has the power to free guests from physical lines, allowing them to enjoy even more of what your venue has to offer. Learn about the benefits of virtual queuing and see how it works in this video by EMEA Sales Director Jeremy Gray.
On August 19th we were pleased to present an IAAPA Education webcast: “The New Guest Experience Essentials,” with accesso chief commercial officer Andrew Jacobs and senior vice president — enterprise solutions Ben Mathews.
We were thrilled to join our global ticketing community in sharing successes, best practices and new ideas for a COVID era in this year’s INTIX Live! Digital Conference. As part of this year’s conference, accesso’s Joe Wettstead (Vice President – Client Success) and Wendi Yanez (Director of Sales) shared insights from assisting our clients with their successful reopening strategies. Read on for the 5 biggest takeaways from their presentation, “The Show Must Go On: Charting Your Path to Successful Reopening in a COVID World.”
Empathizing with Guests in a COVID-19 World: How to Anticipate the Needs of Your Customers in the ‘New Normal.’
Presented at the blooloop V‑Expo 2020 Innovation Auditorium
In a COVID-19 world, the desires of consumers have been transformed. From the rapid acceleration of certain technologies to the sudden need to maintain physical distance, the attributes of a successful venue last year may now be perceived as liabilities. Yet, one thing holds true: the guest experience reigns supreme. Venues which seek to understand their guests and meet their needs in the moment will reap the rewards through increased per-caps, repeat business, positive word-of-mouth and more. Watch as accesso Sales Director Jeremy Gray and Vice President of Sales George Hambleton discuss best practices for empathizing with guests in a COVID world and read on to see how to anticipate the needs of your customers in this ‘New Normal.’
Whether you are a Box Office Manager for a performing arts center or the General Manager for a sports arena, you likely share a common goal with your reopening plans: to safely offer patrons the best experience possible while maximizing revenue for your organization. Our highly customizable, white-label accesso ShoWare box office ticketing solution gives you everything you need to welcome guests back to your venue. Discover tips for reopening and new features to support social distancing in our accesso ShoWare solution with accesso ShoWare Vice President of Client Success Joseph Wettstead and Director of Client Success Alicia Chism!
Social distancing is a term that has quickly become a part of our vocabulary as the COVID-19 pandemic has swept across the globe. To support the safe reopening of parks, accesso has introduced a 100% virtual queuing initiative to help guests maintain social distancing during their visit. Join us for an in-depth look at how theme parks and attractions can use virtual queuing to support social distancing and safe reopening. accesso Sales Director Jeremy Gray and Senior Sales Director George Hambleton tackle our most frequently asked questions and considerations for virtual queuing in our latest deminar video. If you’re curious about using virtual queuing at your attraction, this deminar is a must-see!
Guests expect a top-quality online experience when planning their leisure activities. With our accesso Passport online ticketing system, you can deliver a beautiful and intuitive shopping experience to guests that results in higher conversion rates, larger basket sizes and more revenue for your organization. Watch and learn about the latest new features to our accesso Passport system, including our brand new Media Reloads for the Ski industry, in our webinar presented by Shane Broffman, accesso Director of Product Management & Design.
Whether you are a Box Office Manager for a performing arts center or the General Manager for a sports arena, you are likely always looking for ways to make your box office operations more efficient. Luckily, there are tools in your ticketing software that can help! In our latest webinar, we asked accesso Client Services Manager Mikala Thompson to address three common areas that box offices struggle with and to share her expert tips for tackling these challenges.
Whether you are a Box Office Manager for a performing arts center or the General Manager for a sports arena, you likely share a common goal: to offer patrons the best experience possible while maximizing revenue for your organization. But it’s not always that easy! It can be costly to reach new audiences with traditional advertising methods, and increasing ticket prices can alienate your loyal customer base. Luckily, there are a variety of tools available to help you overcome these challenges. Discover tips for increasing ticketing revenue creatively with accesso ShoWare Vice President of Client Success Joseph Wettstead and Client Services Manager Mikala Thompson!
At accesso, we provide solutions that empower our clients to create connected guest experiences that drive their business forward. The latest version of our accesso Siriusware ticketing and POS system is pioneering new ways for our clients to reduce long lines, drive revenue and improve guest satisfaction with our brand new accesso Siriusware Control application. Watch our webinar to learn more.
At accesso, we are dedicated to helping our clients exceed guest expectations through innovative technology solutions that are never frozen in time. The latest updates to our accesso Siriusware solution are designed to help operators increase revenue, reduce long lines and improve guest satisfaction. Our accesso Siriusware Director of Product Management Louis Aguila introduced clients to these exciting new features in a recent webinar.
In 2018, our accesso ShoWare box office ticketing solution churned out new enhancements at a thunderous pace. As we moved into 2019, we have continued on this pace to stay ahead of the needs of our clients. Watch and learn about the latest new features to our accesso ShoWare ticketing solution, including our brand new Interactive Seat Maps Functionality, presented by Joe Wettstead, accesso ShoWare Vice President of Client Success, and Drew Belmont, accesso ShoWare Product Director.
Understanding how to access and interpret data is a fundamental part of improving your business processes; however, with an endless array of reports and data available, it can be difficult to know where to start. At accesso, we empower our clients to make data-driven decisions about their business. In a recent webinar, accesso ShoWare Vice President of Client Services Joe Wettstead and Front-End Developer Martin Speer shared their expertise on how to effectively use data gathered from the accesso ShoWare solution and Google Analytics.
At accesso, we understand the important role technology plays in guests’ experiences at your venue. We invest heavily in Research & Development throughout all of our products because our clients benefit from it and because it makes a positive difference in the guest experience. In a recent webinar, accesso Passport Director of Product Management and Design, Shane Broffman, presented two exciting new features for our accesso Passport ticketing solution to help drive revenue and increase guest satisfaction: Booking Portal and Cart Abandonment Recovery.
The ski industry is changing — a new generation of skiers is hitting the slopes, and their expectations are high. Up until recently, it has been challenging to meet the needs of the modern ski consumer purchasing online, but improvements in technology have made it easier than ever for ski resorts to provide a comprehensive and engaging eCommerce experience to guests. Watch as accesso Sales Engineer Lyndsay Jones presents how to engage the next generation of skiers, increase lift ticket and season pass sales, and maximize guest satisfaction through eCommerce.
Whenever you provide personal information to a business or website, there is an expectation that the information will remain protected. It is no different when it comes to being on the receiving end of that very same data transaction. Your organization is in charge of keeping employee, guest and other sensitive data protected at all times. Watch as accesso Director of Information Security William DeMar presents an overview of cyber security, including best practices and tips for developing a more proactive approach to protecting your data.
Most venues have one common goal: to increase revenue. Whether your focus is to attract new visitors, encourage repeat visits or turn single-ticket buyers into season subscribers, your marketing campaigns can play a major role in fulfilling this goal. With limited budgets and time, reaching the right audience at the right time with a perfectly-crafted message can be challenging, and marketers are often reluctant to deviate from “tried and trusted” strategies. Luckily, there are simple ways you can optimize your campaigns using the data and tools within your ticketing system to reach new audiences and drive growth. In a recent webinar, accesso ShoWare Vice President of Client Services Joe Wettstead and Client Services Manager Mikala Thompson shared their best practices and helpful tips for marketing.
The Ingresso distribution system helps venues and attractions digitize the voucher process and increase revenue effortlessly, connecting visitors, venues and distributors from all across the world with one simple API connection. As a follow-up to last year’s webinar on Ingresso for accesso ShoWare clients, Ingresso Sales & Content Acquisition Director Melanie Dearle and accesso Vice President of Sales Mechele Larmore recently presented an overview of the Ingresso solution for accesso Siriusware clients. Watch our webinar and read on to learn about how the solution works, the highlights of our strategic partnership with Google, and the benefits of API.
Having to cancel or reschedule a show can be a very hectic, frustrating and all-around stressful process for a venue and even its patrons! Luckily, with the right strategy, execution plan and ticketing software, you can help minimize the damage. accesso ShoWare Director of Client Success Joe Wettstead and Client Services Manager Mikala Thompson share their insider tips and best practices for canceling & rescheduling events.
It’s widely said that a picture is worth a thousand words. Whether you are selling tickets, meal deals or season passes, the images that you use online have a major influence on a guest’s decision to purchase. If you’re not a graphic designer, though, how do you know the difference between imagery that will convert and imagery that won’t? We recently asked Jeff Prystaijko, one of our senior designers at accesso, to share insights into eCommerce imagery best practices gained from nearly 15 years of design experience within the amusement and attractions industry.
Our Ingresso solution helps venues sell more tickets by directly connecting ticketing systems to distribution partners all around the world. Through a direct integration with our accesso ShoWare box office ticketing system, our clients can reach new audiences and streamline processes with existing third-party partners at virtually no cost to them. In a recent webinar, Joe Wettstead, Director of Client Success for accesso ShoWare, and Katy Gardener, Business Development for Ingresso, presented the many benefits of connecting a ticketing system to Ingresso and showed how one client increased their ticket sales 525% year-over-year!
Our accesso Siriusware solution’s Dynamic Pricing eCommerce Calendar works with capacity-based pricing rules to help increase revenue and drive attendance, all within a compact and easily-visualized monthly calendar view. Phil Schwartz, accesso Siriusware Inside Sales Director, recently presented a webinar on this new offering and the benefits it provides to both venues and guests.
Looking to increase ticket sales and revenue? A creative strategy will often reap the highest benefits and still preserve guest satisfaction. Our accesso ShoWare solution is filled with the tools that venues need to be successful, from Dynamic Pricing to Round Up and many more. Along with these flashy features, many of our core functionality pieces can also be used strategically, yet often go unnoticed. Seat Maps are a prime example. We asked Chris Waldmann, Senior Client Services Manager and Joe Wettstead, Director of Client Success both from our accesso ShoWare team to revisit the art and science of creating seat maps in a recent webinar.
With so many things competing for your guests’ attention, does your eCommerce have what it takes to captivate – and convert? By focusing on the user experience, you can drive online conversions, increase cart values and sell more tickets, season passes and ancillary items. In a recent webinar, accesso Passport Client Services Director Jonathan Widergren shared insights into what guests expect from online sales, ways to optimize the eCommerce experience and methods to help maximize revenue.
The modern guest demands a seamless and sophisticated experience at your venue, and our job is to provide the technology that makes it possible. Over 1000 clients worldwide utilize our comprehensive solutions for ticketing, point-of-sale and virtual queuing, and with our recent acquisitions, our product portfolio continues to expand to new areas including distribution and customer engagement. While our solutions may appear siloed in these separate categories, the reality is that they are all part of a connected system that is constantly evolving to bring a more cohesive and powerful offering to our clients. Our Chief Technology Officer Eric Petrusic introduces us to this concept of the “accesso ecosystem” and what it means for venue operators, guests and future development.
Understanding data is the key to making better business decisions, but when it comes to tracking the performance of your online sales, it can be difficult for the average user to know where to start. As part of our commitment to partnership, we strive to empower our clients with the tools they need to analyze their eCommerce data effectively and efficiently. We know that many of our clients use Google Analytics as their web analytics tool, and others have shared that they are interested in getting started with this popular program. We asked our in-house expert Leslie Strickland, Manager of Business Intelligence, to share her top insights from managing analytics tracking for our accesso Passport clients in a recent webinar.
Shopping cart abandonment is a major problem facing all online retailers, whether you are selling a product or the experience of attending a live event at your venue. Business Insider recently estimated that collectively, shopping cart abandonment amounts to $4.6 trillion in lost revenue every year. While some of this loss is bound to happen, there are ways that you can minimize it for your organization and turn abandoned shopping carts into profitable online conversions.
accesso Webinar Series Presents: Driving Donations with the Fund Management Features in our accesso ShoWare Solution.
Studies have found that most people are willing to donate to “Round Up” campaigns and enjoy the process: a recent report found that 70% were willing to donate when asked. One might expect that the average donor would choose the minimum amount, but according to our client data, customers are more generous than you may think and actually donate more than the national average.
accesso Webinar Series Presents: Introducing the Shining New Standard in Smart Park Technology, accesso Prism!
From the very beginning, the accesso team has believed that technology has the power to redefine the guest experience. Whether by making ticket purchases online in advance of their visit or by virtually reserving their place in a long line so they can enjoy other attractions, your guests are always looking for ways to make the most of their leisure time. With the incredible advancements of technology in recent years, attractions now have the power to provide seamless service to their guests from the very first planning stages of their visit. Watch our webinar to learn more about the shining new standard in smart park technology!
At accesso we believe that technology has the power to redefine the guest experience. Our powerful and innovative solutions deliver breakthrough revenue generating technology for our clients around the world so they can focus on providing outstanding experiences to guests. We are excited to announce a new enhancement to our accesso ShoWare solution’s Email Marketing functionality that will help our clients simplify and streamline operations while delivering powerful insights to help increase ticket sales. Watch our webinar video to learn more!
accesso Webinar Series Presents: Building Loyal Patrons with our accesso ShoWare Solution's Memberships Module.
Research shows it costs five times more to acquire new customers than it does to retain existing ones. The philosophy behind this is simple: it’s much easier to keep patrons who are already familiar with your venue engaged than it is to start from scratch, finding new customers, making them aware of your venue and performances, and encouraging them to visit. Furthermore, existing patrons are more likely to step into deeper levels of commitment than brand new customers. Watch our webinar to learn more about building loyal patrons with memberships!
accesso Webinar Series Presents: Driving Donations with our accesso ShoWare Solution's Fund Management Features.
From global crowdfunding to micro-lending, there are more ways for your patrons to participate in charitable initiatives than ever before. If you are a theatre or performing arts center whose vitality depends on successful fundraising and development initiatives, you know the importance of making the donation process as easy as possible for your donors, giving them a variety of payment options (mailing a check, dropping off cash, or making a donation online with a credit card) to suit their needs, and communicating with them in their desired format, whether by postal mail, email, phone call, or social media. However, there’s another way to reach your charitable donors at an even more convenient time: when they are purchasing tickets to your shows! Watch our webinar to learn more about driving donations with fund management.
accesso Webinar Series Presents: Simplify and Streamline Your Rentals Process with our accesso Siriusware Solution.
Your guests don’t enjoy waiting, so accelerate their experience with technology designed with your ski venue in mind! The accesso Siriusware rentals module offers a variety of helpful and easy-to-use features to make the rentals process speedy and seamless for your guests, so they can get out on the mountain and enjoy the day. Watch our webinar to learn how to simplify and streamline your rentals process!
accesso Webinar Series Presents: Give Your Guests Financial Flexibility with our accesso Siriusware Payment Plans Module.
For your guests, visiting your venue might be a big investment — one they plan carefully and save up for over time. How can you help to ease the burden of cost for your guests so they can stress less, enjoy more, come back more often and have a better experience overall? Payment plans are the easy answer, and they can be surprisingly simple and easy to implement. Watch our webinar to learn more!
accesso Webinar Series Presents: Increase Online Conversions with our accesso ShoWare Solution's Enhanced Checkout.
In today’s eCommerce landscape, customers expect a shopping experience that is engaging and easy, whether they are using a mobile device, tablet or computer. If a retailer’s page is complicated to navigate, loads slowly, or requires too many steps to complete an order, customers are more inclined to abandon their cart. A study by CPC Strategy found that over 68% of all online shopping carts were abandoned, costing the retail industry over $18 Billion dollars in lost sales. Watch our webinar to learn more about increasing online conversions with enhanced checkout.
Many venues still think of ticketing from the onsite purchasing perspective, with the front gate or box office being the first interaction point with a guest. In reality, most guests today will have already visited your venue’s website before they arrive. In fact, you can expect that about half of your guests will be browsing your website from their smartphone looking to learn more about your attraction and ticket offerings. Are you prepared to make a great first impression? Watch our webinar to learn more about navigating eCommerce in today’s mobile landscape!
Ski resorts face a unique set of operational challenges, from managing customer data throughout a visit to ensuring guests have quick and easy access to the gear and services they require. With over 20 years of experience in ski, accesso truly understands the unique needs of ski areas. Watch our webinar to learn about our recent innovations for the ski industry!
accesso Webinar Series Presents: Advanced Reporting and Business Intelligence with our accesso ShoWare Solution.
Understanding data is the key to optimizing business operations and growing your patron base. Whether it’s knowing how to spend your advertising budget, how to price different sections of your venue, or how to staff your box office, having this information available and easily-digestible can empower you to make decisions that drive the success of your organization forward for many years to come. Watch our webinar to learn more!
Cultural institutions and museums provide mind-opening experiences to guests every day, but it can be challenging to extend that wonder and awe into your technology solutions. At accesso, we understand the importance of building strong, lasting relationships with your visitors to earn their loyalty and convert those casual guests into lifelong members and donors. Watch our webinar to learn more about our recent innovations for museums and cultural institutions!